The Indian Printing Industry has constantly evolved for the last 15 years. It has flourished at the rate of 12 percent a year after year which consists of 2,50,000 broad, moderate and compact printers. Hence mentioned below are the yearly estimation that has an effect on packaged printing business as its spreading 17percent yearly estimation, 10percent on monetary printing and 30percent increase in digital printing.
Printina is one of the Printing & Product Development Manufacturer with a wide range of products, distributing its services from rural India to Metro cities. It has experience diversity in demand and supply, product patterns, Investment in various regions of India. The brief about it helps to put light on how, where & why the printing industry has become a booming business in the market relevant to other industries from Food to Beverages, to Commodity transport by all paths available i.e. sea, land, and air.
In the primitive India year where leaves were considered the original and natural form of packaging, it evolved it by the usage of paper, cotton, jute bags and in 1990 it came to wooden carts, boxes for transportation of heavy material supported by leave and paper packaging within, of delicate good and perishable food item. This method was mostly followed in rural India and got to developed towards urban cities.
If we look at India’s Map you can imagine the way it has been developed. Printing Manufacturers in cities like Mumbai, Delhi, Punjab, Bengaluru Kolkata, etc adapted themselves for cutting edge technology which is constantly upgrading and customer demands fluctuate, printing businesses can sustain and grow only when equipped with the latest technology.
The reason of urbanization was observed more in the above-mentioned states and cities in India as it was considered as the business development states and cities from the global point of perspective. Then when the metro cities were formed so did the commute and accessibility for transporting goods advanced. With increasing population and technology the packaging industry was initially a small scale business most dominated by food, beverages, and pharmaceuticals industries even though the computer and internet were introduced and the online purchase was done by manufacturers and wholesalers and retails or business class people mostly, but in millennium generation the e-commerce and e-retail was introduced for one and all even as middle-class population was able to buy any product online. The E-Commerce opened the avenues for all kind of work, Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Consumerr (C2C), etc
With this kind of sudden rise in e-commerce the print industry was seen in light as a career path to success, growth, and evolution. Economic times stated that the annual turnover of the Indian packaging industry would reach $32billion by2025.
But as we said it is a diversified industry even though business opportunities are more like the same in most of the states. However, access to funds to purchase the latest printing equipment and upgrade technology is a major challenge for small & medium scale Printing manufactures in the market. Further to that maintaining demanded printing quality unable to deliver. Consider a small village or town in Rajasthan or North-East India, developing towards urbanization during the journey many small retail firms, local business & job opportunity were created, many corporate firms will consider this city as a new business destination. But challenges come when the city has limited resources to provide quality service for development. In this case, these industries or organizations opt for outsourcing quality products & services. The same happened in the printing industry. If remote, rural areas, small cities have the facility to provide quality & cutting edge results for local businesses, no one can stop them to the huge contribution to India Industrial Economy.
Now, look at the new avenue, called e-commerce where it just not limited to buy or sell daily utility product but also provides print manufacturers access to affordable options in order to acquire any kind of printing service, the product they need from metro cities in from any corner of India, the best example is printina.in. This is an era where, any small-scale printing manufacturer places an order on a click and avail quality at doorsteps whether it is printed collaterals, files & folders, bags, stationery, boxes hospital stationery, banner, flex, etc.
Now let’s sees how this culture will influence Printing Industry in India Economy
Thanks to the internet E-commerce and E retail market there has been an increase in the virtual method of purchasing. In the traditional approach, it's was only chain if Manufacturers -Wholesalers -Retailers- Consumers.
Even though this single strand of the issue is there it has touched globally and has helped in the rise in India's Economy. It has given employment, good quality purchase with affordable methods and the power in the hands of consumers of all class populations. To help sustain the printing industry maintain the Eco-friendly environment.
At Printina, we welcome all printers and suppliers all over India to join us.
With your Strength of marketing in the regional market, and our strength in manufacturing & creating new products "Let's Grow Together"
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