Why we need product packaging?
Simple answer, it’s a storyteller of your brand. That contains selections in material and graphics, colors and fonts that are used in labelling, a box, a bottle, a bag, a folder or any kind of container. Like a good storyteller packaging also attracts and retain consumer attention, it amazes them with an innovative storyline and manipulates their mind to have the product in their shopping cart.
But is that so easy to design product packaging?
The answer is yes if you have a clear vision of your consumer and consideration of following tips & latest trends.
Let’s see Tips & Trends in product packaging.
Tip 1. Ask two important question
1. What is the product?
The answer will help you to decide on the quality, size, nature, etc. Of packaging as per product standard. For example, a delicate product might need sturdy packaging. Something exclusive, innovative or with different size & shape, it may require, may require out of the box & customized packaging solution.
2. Who is your consumer male or female?
Handle by a kid or an adult? Are those people environmentally conscious? Product packaging best manufacturer or a designer should charm to its targeted consumer. Eg. The item for well-to-do consumers needs packaging materials that give a feeling of luxury. Whereas for middle-class persona highlighting of price and product quality labels attracts more.
Tip 2: Create your own experience
As packaging essential to represent the brand, so designer and manufacturer consider following.
Colors: We know colors impact on feelings: green calms the eyes whereas bright yellow brings a smile. Designers should look forward to such colour and make sure it must be print on the quality printing machine.
Fonts: Proper font size, design, and any instruction layout can add an extra look to the packaging.
Logo: Use only the vector file while using the logo on the packet.
Tip 3: Make it usable
Uses the ability of packaging to consumer make product memorable even after it has been used. Example: do you know Odonil, it's paper boxes also used to hang on the wall rather than a separate plastic kit. Or a chocolate wrap which has a game inside for kids to play.
Tip 4: Don’t forget the competitors
Innovation, creative ideas are good while designing packaging but don’t forget responsibility i.e. product safety for the consumer. Eg. Edible products need air-tight packaging, similarly, glass artifacts need gift boxes or gift bags with air-tight bubbles wrap. Keeping the product safe it’s the almost purpose of any packaging manufacturer &rest is secondary.
Tip 5: Aware of market trends
In this digital generation, here are many things goes viral, get share and become a trend within no time. Incorporate such trend in product packaging and label design. The customer gets it noticed when you adopt the trend so that your sale can increase.
Let’s see top innovation & trends in packaging whether it’s a gift bag, jewellery box, custom boxes, shopping bags, paper boxes, pp boxes or any kind of packaging.
Trend 1: Colour speak Becoming minimalistic always has its benefits specially design on the packaging. In terms of colour, the use of nude, black and white, subtle, natural colour is increasing. Gradients are also making its presence for a rich look.
Trend 2: Wrapping material is “paper” now Gift packaging is one of the most creative work but now it has a material option with paper. Many businesses opting for zero waste for product packaging, gift packaging, gift boxes.
In 2019 paper is the king – nowadays various options available in papers for delicate objects to strong items. Type of papers packaging materials – flower seed paper, butcher paper, fabric, blankets
Trend 3: Bright and Beautiful
Bright and beautiful just not in colour but with a feeling of the overall packaging. This king of Midas touch can give to exclusive jewellery boxes, retail bags, shopping bags for affluent consumers. Nowadays there is a dramatic change and where one can ask to create special designs in a variety of materials and colour.
Packaging trends introduced new ways to bring efficiency, sustainability, and innovation to the packaging market. For more information and real-time trends and manufacturing contact printina.in
At Printina, we welcome all printers and suppliers all over India to join us.
With your Strength of marketing in the regional market, and our strength in manufacturing & creating new products "Let's Grow Together"
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Comments (2):
Client User
Posted on 12 Sep 2019It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English.
Test User
Posted on 11 Sep 2019It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English.