Packaging and printing are running with smooth operations today, but it took over 200 years for the printing industry to develop into a careful design piece that can be used for multiple functions to wrap around the product. Growing competition and continues globalisation innovations have shaped it since the 1860s. Innovation and appealing designs that differentiate products from opponents is a task for businesses in the printing industry. But with numerous manufacturers, customers looking for more realistic packaging & printing, industries are exploring new strategies & method of attracting buyers.
One technique currently gaining grip is the use of scented packaging with scented paper or with ink. You might be aware of that smell is the sense most primal linked to memory and emotional points in the brain than any other things. Because of it, some scents remind certain feelings, emotions, good recall and we associated with a scent it those feelings stays with us. Natural scents like leather, grass, sandal, rose etc. it has been observed that people get attracts and feels so calm to such experience. It’s been proven the fact that using scented paper for packaging or gift box wrapping or any other ideal use under quality marketing fetches extra bonuses. Consumers can not only SEE your printed piece, but they can also FEEL it and SMELL it, and when you engage multiple senses, they will REMEMBER it.
Many printers work printing Design and Marketing Teams to categorize and create the best-scented packaging applications for your products. This is depending on the materials using along with the scent experience anyone would like to convey.
Focus is to help you find the most cost-effective option for delivering aroma. Some technology does not require additional tooling and as a result, scalability worldwide is not a concern.
Printina can offer you turnkey manufacturing through our manufacturing partners or work with yours.
Printers apply the natural, logically proven influence of measured aroma release to overcome a number of product and printing challenges in the food, beverage and pharmaceutical categories. Flavours which are captured within plastic printing & packaging stay fresh and stable much longer than naked, unprotected flavours. They are far less ready to rust and ruin than flavours placed directly into product contents. The result is products that stay fresher longer.
Another way to incorporate aroma in printing is to use scented ink than paper.
These links are articulated with stock scents, like lemon, or custom fragrances for unique cosmetics, personal care, and other consumer brands. The scented inks are applied directly over printed graphics and activated only when rubbed.
Fragrance Inks contain scent oils that are microencapsulated within the inks, which utilize original artificial polymers for the microcapsules. The inks can be run in-line in either spot or full coverage, for offset applications. Fragrance Inks are scented inks that are applied directly over printed graphics and activated only when gently rubbed. The inks contain fragrance oils that use a state of the art form of microencapsulation.
The pods are different from traditional, gelatin-based encapsulation for two reasons: they are made with a synthetic polymer wall, which makes the capsule more stable in a wider range of solvents.
This enables pods to be isolated into a wide range of print coatings and helps them to survive the rigors of the printing processes (e.g. high pressure and heat) without bursting and releasing the scent into the pressroom. The microcapsules have a median range of six microns-approximately one-half to one-third the size of traditional capsules. As a result, scented varnish applied directly over printed graphics carries millions of capsules that remain dormant until rubbed.
The advantage fragrance gives to your product is invaluable. Ask about scented printing today.
At Printina, we welcome all printers and suppliers all over India to join us.
With your Strength of marketing in the regional market, and our strength in manufacturing & creating new products "Let's Grow Together"
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